What Is Soft Touch Packaging? Why Premium Cannabis Brands Choose It

If you've ever picked up a product and immediately thought 'this feels expensive' — there's a good chance it had soft touch packaging. This finishing technique has become one of the most sought-after upgrades in cannabis packaging.

What Is It?

Soft touch — also called velvet laminate — is a specialty coating creating a smooth, velvety texture when touched. Run your fingers across a soft touch bag and it feels like suede or fine velvet. Your graphics remain fully visible and vibrant underneath.

Why It Works For Cannabis

When something feels premium, we assume the contents are premium too. Soft touch creates a moment of delight that standard bags can't match. Additional benefits: fingerprint resistance, enhanced color vibrancy, excellent photography performance, and immediate shelf differentiation.

Best Combinations

  • Soft touch + spot UV — logos appear to float above the surface
  • Soft touch + interior print — premium outside, brand surprise inside
  • Soft touch + hologram sticker — tactile luxury with authenticity protection

Browse our soft touch mylar bag collection.

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